Thursday, July 4, 2013

Name & Logo

Grindr creator Joel Simkhai gave these answers in an interview with the Daily Extra:

Xtra: Can you explain what the name and logo are about?

Simkhai: The word Grindr comes from a coffee grinder. We’re mixing people up together, a bit of a social stew. It is a little bit rough – not to mix, but to grind. Our design, logo, colouring – we wanted something a little bit tougher, rough. It’s also very masculine. It’s a masculine word, sound. We wanted something that wasn’t necessarily about being gay. It could be anything.

We looked at this notion of meeting people and the idea is very much a basic human need to relax and to socialize. I went back to primitive tribal arts in Africa and Polynesia. One of the things I saw was these primal masks. It brings us back to basics, primal needs. Socialization is the basis of humanity.

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