The Guardian reports that 422 new indie bookshops opened in 2025, according to the American Booksellers Association, a 31% rise from 2024. Countless independent restaurants, coffee shops, fitness centers, movie theaters, clothing stores and other small businesses also continue to thrive even in this era of ever-bigger retailers, fast-casual restaurants and massive e-commerce platforms.
Reporter Gene Marks observes: "The Barnes & Noble outlet near me has to meet their numbers each month and is focused entirely on moving product to make the most of every square inch of space. It’s not as profitable as a location to inventory slower-selling titles, even if there’s an audience for them. Small businesses fill in that space. They sell more obscure books that only a small percentage of people will buy. Big companies optimize for scale. Small businesses win by ignoring it."
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